Submitted by GraphicMint on Mon, 05/21/2018 - 11:32
Module Title
Selling and Sales
Module Credits
5
Module Semester
3
Module Status
Mandatory

Description

Provides learners with an understanding of the pertinent elements of a sales strategy and the role of the selling function in modern business, the value of a mutually beneficial, longer-term relationships between the organisation and its customers, and the relationship between consumer and organisational buyer behaviour, and sales optimisation.

Indicative Module Content

  • Development and Role of Selling in Marketing
  • The Sales Environment
  • Sales Responsibilities and Preparation
  • Organisation and Control of the Sales Function
  • Sales Forecasting and Budgeting
  • Relationship Selling
  • Internet and IT Applications in Selling
  • Law and Ethical Issues
Module Assessment
Type
Project
Percentage
100%