Submitted by GraphicMint on Mon, 05/21/2018 - 11:29
Module Title
Marketing
Module Credits
5
Module Semester
3
Module Status
Mandatory

Description

Provides the learner with an in-depth knowledge of marketing theory, principles, processes and techniques, and their application in business and not-for-profit organisations.

Indicative Module Content

  • Marketing Theory, Principles, and Concepts
  • Marketing Research and Marketing Planning
  • Consumer Behaviour
  • The Product Dimension
  • The Place Dimension
  • The Promotion Dimension
  • The Pricing Dimension
  • Marketing Information analysis
  • Marketing and Society
Module Assessment
Type
Project
Percentage
100%