Submitted by GraphicMint on Tue, 05/22/2018 - 12:13
Module Title
Marketing Communications
Module Credits
5
Module Semester
5
Module Status
Elective

Description

Provide learners with an understanding of the broad array of communications tools available for the marketing function, and the relative value of each.

Indicative Module Content

  • Overview of Marketing Communications
  • Understanding how marketing communications work
  • Managing marketing communications
  • The tools of marketing communications
  • The Media and Marketing Communications
  • Marketing communications in context
Module Assessment
Type
Project
Percentage
100%