Submitted by GraphicMint on Tue, 05/22/2018 - 11:53
Module Title
Business Strategy
Module Credits
5
Module Semester
5
Module Status
Mandatory

Description

Provides learners with knowledge of strategy concepts and how such concepts can be applied to practical business scenarios. This module will develop the learners’ strategic skills through the utilisation of prominent business strategy models and frameworks, focused on the macro-environmental, industry, and company level.

Indicative Module Content

  • Purpose of the Company
  • External analysis
  • Internal Analysis
  • Strategic Choice
  • Implementation of Strategy
  • Assessing a Strategy
Module Assessment
Type
Project
Percentage
50%
Type
Final Examination
Percentage
50%