Submitted by GraphicMint on Tue, 05/22/2018 - 11:44
Module Title
Marketing Research
Module Credits
5
Module Semester
5
Module Status
Mandatory

Description

Provides the learner with a structured framework to carry out marketing research. The framework, equips learners with a start to finish process so that they can prepare a comprehensive marketing research report.

Indicative Module Content

  • Research Problem/Opportunity Identification
  • Research Objective(s) formulation
  • Secondary Data
  • Research Design
  • Qualitative vs. Quantitative Research
  • Data Collection Approaches
  • Emerging Methods of Data Collection
  • Sampling
  • Data Analysis
  • Research Ethics
Module Assessment
Type
Continuous
Percentage
80%
Type
Project
Percentage
20%