Submitted by GraphicMint on Mon, 05/21/2018 - 11:41
Module Title
e-Business and Digital Marketing Strategy
Module Credits
5
Module Semester
1
Module Status
Elective

Description

Provides an insight into the impact of e-business and digital marketing on consumers and service providers and to develop the Learner’s skills in using the conceptual and analytical tools necessary for digital marketing campaign design and decision making.

Indicative Module Content

  • e-Business Environment
  • e-Business Models and Strategies
  • e-Business Applications
  • Digital Marketing
  • Web Analytics & Conversion Rate Optimisation
  • Online Publishing and Collaboration
  • m-Commerce
Module Assessment
Type
Continuous
Percentage
60%
Type
Final Examination
Percentage
40%