Submitted by GraphicMint on Mon, 05/21/2018 - 11:41
Module Title
Social Media Marketing
Module Credits
5
Module Semester
4
Module Status
Mandatory

Description

Focuses on how digital technology and social media developments are influencing customers and are encouraging significant innovation in the marketing strategy and business operations of many firms. Learners will examine the ways in which marketing professionals can lever digital technology to achieve functional efficiencies and to devise effective marketing strategies which are imperative for the digital age.

Indicative Module Content

  • Social Media Marketing Fundamentals
  • E-business Models
  • Digital Marketing Plan
  • Digital Customers
Module Assessment
Type
Continuous
Percentage
50%
Type
Final Examination
Percentage
50%