Diploma in Marketing and Social Media Skills €695 - 11 Weeks

Short Evening Courses

  • Overview

Course Diploma in Marketing and Social Media Skills
Start Date:  26th March 2018
Day  Monday
Entry Requirement There is no specific academic entry requirement for this course. It is an introductory level programme targeted for those looking to develop a solid foundation in the area of marketing, all of its components and its relationship to social media.
How to Apply You can apply online or alternatively contact our admissions team on 01 8309677.  

What will you Learn

  • Develop the skills and knowledge required to work effectively in social media and assist with marketing implementation.
  • The course introduce the learner to the key areas within the marketing function; Defining marketing, pricing, marketing research, consumer behaviour, promotion, branding, digital marketing.
  • Real life marketing examples will be extensively used through the course and a unique feature of the course will be its use of marketing experts from Irish industry coming in to deliver a guest lecture on a specific section of the course.

 Core Areas of Study

Concept of Marketing Services Marketing
The marketing environment Service recovery and service quality
Consumer Behaviour Segmenting your market
Marketing Research Integrated Marketing Communications (including Digital marketing strategies)
Marketing Mix – Traditional and Updated Using Social Media to market your company  /  Branding

Assessment
Learners are required to undertake a project on a specific area within the marketing function and to recommend relevant and viable marketing solutions to the situation identified. The assessment will intentionally be practical in nature and will require the learner to focus on the practical elements of marketing, as distinct from purely the theoretical.

 

Other Short Course Options
Mobile App Development
Diploma in Web Design (for the beginner)
Diploma in Digital Marketing for SME's
Diploma in Predictive Data Analytics
Lean Six Sigma (Green Belt)
Event Management & Public Relations
Diploma in Retail Management
Mediation, Conciliation & Arbitration
Diploma in Office & Administration Skills
 

* The course will be delivered subject to a minimum number of students enrolling for this intake.

Course Details

Diploma in Marketing and Social Media Skills €695 - 11 Weeks [Part-Time]

Start Dates: Monday from 3/26/18 to 6/25/18

Code SCD-MKSM
Duration 11
Price €695.00
Non EU Cost €695.00
Comments This course runs one evening per week for 11 weeks. Classes run from 6.15pm-9.15pm with a short break offered during the 3 hours.

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