This Diploma in Marketing and Social Media Skills course is targeted at the marketing novice who also has an interest in developing their social media skills in order to assist with marketing implementation.
Short summary of course
The course introduce the learner to the key areas within the marketing function; Defining marketing, pricing, marketing research, consumer behaviour, promotion, branding, digital marketing and in addition, a specific section of the course is dedicated to the area of skills development in the area of social media. Real life marketing examples will be extensively used through the course and a unique feature of the course will be its use of marketing experts from Irish industry coming in to deliver a guest lecture on a specific section of the course.
There is no specific academic entry requirement for this course. It is an introductory level programme targeted for those looking to develop a solid foundation in the area of marketing, all of its components and its relationship to social media.
Learners are required to undertake a project on a specific area within the marketing function and to recommend relevant and viable marketing solutions to the situation identified. The assessment will intentionally be practical in nature and will require the learner to focus on the practical elements of marketing, as distinct from purely the theoretical.
**Please visit our Campus at 8 Belvedere PLace, Dublin 1 for the Diploma Short Courses Open Day on Tuesday September 12th from 4pm – 7pm, where you can meet with lecturers and the academic management team to ask them any questions you may have. We look forward to meeting with you.
What to do next?
You can apply online or alternatively contact our admissions team on 01 8309677 if you wish to avail of a payment plan.
Other Short Course Options
Mobile App Development
Diploma in Web Design (for the beginner)
Diploma in Digital Marketing for SME's
Diploma in Predictive Data Analytics
Lean Six Sigma (Green Belt)
Event Management & Public Relations
Diploma in Retail Management
Mediation, Conciliation & Arbitration
Diploma in Office & Administration Skills
* The course will be delivered subject to a minimum number of students enrolling for this intake.
Start Dates: Monday from 9/10/17 to 8/1/18
|Non EU Cost||€695.00|
|Comments||This course runs one evening per week for 11 weeks. Classes run from 6.15pm-9.15pm with a short break offered during the 3 hours. Payment Plan available.|