This Digital Marketing course is designed to assist SME owners and managers involved in business development to understand the importance of being able to design and implement a digital marketing strategy.
Short summary of course
The focus of this course is on small firms as they attempt to navigate the digital transition from offline to online marketing.
The course takes the conventional marketing function and examines the challenges which present to organisations when they decide to develop a digital marketing strategy. The course specifically looks at the importance of integrating your digital marketing strategy to your offline/traditional marketing strategies which may well be already in place.
There is no specific academic entry requirement for this course although please note the content is specifically targeted at SMEs. It is an introductory level programme targeted for those looking to develop a broad understanding of the digital marketing area.
100% Coursework – PBL (Problem based learning) is generally the selected form of assessment for this particular course. Learners are placed into teams and are presented with a real-life problem based business scenario. From here, they are required to identify and present the potential solutions which a digital marketing focus may deliver. There is no examination in this course.
**Please visit our Campus at 8 Belvedere PLace, Dublin 1 for the Diploma Short Courses Open Day on Tuesday September 12th from 4p – 7pm, where you can meet with lecturers and the academic management team to ask them any questions you may have. We look forward to meeting with you.
What to do next?
You can apply online or alternatively contact our admissions team on 01 8309677 if you wish to avail of a payment plan.
Other Short Course Options
Mobile App Development
Diploma in Web Design for the Beginner
Predictive Data Analytics
Digital Marketing & Social Media
Lean Six Sigma (Green Belt)
Event Management & Public Relations
Diploma in Retail Management
Mediation, Conciliation & Arbitration
Diploma in Office & Administration Skills
* The course will be delivered subject to a minimum number of students enrolling for this intake.
Start Dates: Monday from 10/16/17 to 1/15/18
|Non EU Cost||€775.00|
|Comments||This course runs one evening per week for 11 weeks. Classes run from 6.15pm-9.15pm with a short break offered during the 3 hours. Payment Plan available.|