This Digital Marketing course is designed to assist SME owners and managers involved in business development to understand the importance of being able to design and implement a digital marketing strategy.
|Course||Diploma in Digital Marketing for SME's|
|Course Date||12th March 2018|
|Entry Requirements||There is no specific academic entry requirement for this course although content is specifically targeted at SMEs.|
|What to do next?||You can apply online or alternatively contact our admissions team on 01 8309677.|
What will I Learn?
Core Areas of Study
|Introduction to Digital Marketing (DM)|
|Pay per Click advertising|
|Search Engine Optimisation|
|Digital Display marketing|
|Online database management|
|Social Media marketing|
|Integrating DM with your offline marketing strategy|
There is no specific academic entry requirement for this course although please note the content is specifically targeted at SMEs. It is an introductory level programme targeted for those looking to develop a broad understanding of the digital marketing area.
100% Coursework – PBL (Problem based learning) is generally the selected form of assessment for this particular course. Learners are placed into teams and are presented with a real-life problem based business scenario. From here, they are required to identify and present the potential solutions which a digital marketing focus may deliver. There is no examination in this course.
Other Short Course Options
Mobile App Development
Diploma in Web Design for the Beginner
Predictive Data Analytics
Lean Six Sigma (Green Belt)
Event Management & Public Relations
Diploma in Retail Management
Mediation, Conciliation & Arbitration
Diploma in Office & Administration Skills
Diploma in Marketing and Social Media Skills
* The course will be delivered subject to a minimum number of students enrolling for this intake.
Start Dates: Monday from 12/3/18 to 5/28/18
|Non EU Cost||€775.00|
|Comments||This course runs one evening per week for 11 weeks. Classes run from 6.15 to 9.15pm with a short break offered during the 3 hours.|