Digital Marketing for SMEs (small and medium sized enterprises) €775 - 11 Weeks

Short Evening Courses

  • Overview

This Digital Marketing course is designed to assist SME owners and managers involved in business development to understand the importance of being able to design and implement a digital marketing strategy. 

Course Diploma in Digital Marketing for SME's
Course Date  12th March 2018
Day  Monday
Entry Requirements There is no specific academic entry requirement for this course although content is specifically targeted at SMEs.
What to do next? You can apply online or alternatively contact our admissions team on 01 8309677

What will I Learn?

  • The focus of this course is on small firms as they attempt to navigate the digital transition from offline to online marketing.
  • How to develop a Digital marketing Strategy
  • How to reaching your target market and generat enough leads to maintain a steady cash flow. 
  • Gain the skills to measure results and become targeted in using digital media.

Core Areas of Study

Introduction to Digital Marketing (DM)
Pay per Click advertising
Search Engine Optimisation
Email marketing
Digital Display marketing
Online database management
Social Media marketing
Mobile marketing
Integrating DM with your offline marketing strategy

Entry requirements
There is no specific academic entry requirement for this course although please note the content is specifically targeted at SMEs. It is an introductory level programme targeted for those looking to develop a broad understanding of the digital marketing area.

Assessment
100% Coursework –  PBL (Problem based learning) is generally the selected form of assessment for this particular course. Learners are placed into teams and are presented with a real-life problem based business scenario. From here, they are required to identify and present the potential solutions which a digital marketing focus may deliver. There is no examination in this course.

 

 

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* The course will be delivered subject to a minimum number of students enrolling for this intake.

Course Details

Digital Marketing for SMEs (small and medium sized enterprises) €775 - 11 Weeks [Part-Time]

Start Dates: Monday from 12/3/18 to 5/28/18

Code SCD-DMKT
Duration 11
Price €775.00
Non EU Cost €775.00
Comments This course runs one evening per week for 11 weeks. Classes run from 6.15 to 9.15pm with a short break offered during the 3 hours.

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